Stop Greenwashing

The EPP Group wants companies to fairly declare whether the products they sell are green or not. "We want greenwashing to stop. If companies sell 'green' products, they should have a transparent platform to do so. If they do not, they should not claim to do the opposite," said MEPs Arba Kokalari and Pernille Weiss, who negotiated the Green Claims law on behalf of the EPP Group. The new law, which sets rules for ecological claims made by companies about their products, will be voted on in the European Parliament's plenary on Tuesday.

For the EPP Group, it is important to ensure that European companies are not overly burdened in the process. "We have made it easier to use green labels and stopped pre-approving every single green claim. By allowing companies to make claims based on green labels and creating a fast-track for simple and common claims, we have made significant gains for both the climate and businesses," Kokalari emphasised.

"With the Green Claims Law, all European consumers will be able to trust the green claims they encounter in the internal market. And companies that make the necessary investments to reduce the impact of their products or services on the climate or the environment will have the certainty that they can use their claims in the single market, reducing the risk of being accused of greenwashing," Weiss explained.

The new rules will include an extra 12 months for small companies before they have to comply, and compliance will be voluntary for micro-enterprises.